Chairity

Make-A-Wish® works with some of the most vulnerable children and families around the world, and the 2020 pandemic has made that mission more challenging than ever—77% of wishes involve travel, and many thousands of wishes needed to be canceled or delayed that year. But that's where Chairity comes into play! Team Liquid (TL) & their new chair sponsor Secretlab organizes a 24 hour-long charity stream marathon featuring players, influencers, and friends to raise funds for Make-A-Wish in the wake of COVID19.

With the general audience of our charity in mind, I was tasked to create a quirky logo & an approachable visual theme that suited all three parties involved in the campaign. Users & viewers could "chair" (share) their own drawings of themselves on a TL x Secretlab chair, or tune in to a variety of influencers & players on Twitch and donate via Tiltify towards the cause, triggering 'donation alerts' for the event. The end result—Chairity raised a grand total of $10,000!

acknowledgements

Gabriela Weber

Jeremy Benson