Typically, it's the transmission of multimedia messages that automatically disappear from the recipient's screen after the message has been viewed. The word "ephemeral" describes something that only lasts for a short period of time.
This is also an example of an ephemeral message!
Snapchat messages are images or videos can only be viewed once — and during the viewing period, the recipient must maintain contact with the device's touchscreen or the message disappears
. Frankly does its job best if texting is your main priority in EM-ing. As it is very text-based, it completely ignores video messaging and does a mediocre job at photo messaging.
There's a growing concern, especially for underage teenagers, from people that think that many would use EMs to spread spread sexually explicit images.
Many are raising questions around the privacy of EMs, especially after one particular application was found to be breaching security claims, causing much controversy. Some may think that 'screencapping' is a violation of the EM code.
The market leader in ephemeral messaging, is Snapchat right now– even then, do you think any other form of EM, such as text-based Frankly for instance, take off?